D-LUX Window Coverings is operated by a close group of family members from North Lake Tahoe who’ve earned a reputation for direct and honest communication, extensive product knowledge, quick product delivery, and competitive product pricing. Formerly Direct Window Coverings of Lake Tahoe and Nouveau Designs of Reno, today D-LUX has two beautiful showrooms in Truckee and Reno to support their client's needs.
“After 25 years of learning from my mistakes, I’ve humbly learned the key to success in my industry is very clear. There is no job too small. Be honest. Treat everyone with the respect and courtesy. There is always a solution to challenging issues in all aspects of our business," said Cameron. "The products speak for themselves, but it’s all about the service - that’s the priority. If I can deliver the best possible service, I will succeed in making every client 100% satisfied as proof by our testimonials.”
The first D-LUX Window Coverings Showroom was opened by Cameron in Truckee, CA after running Direct Window Coverings for nearly 2-decades. This showroom’s business model was a success and in 2018 he partnered with his sister sister Cathi, and niece Kaitlyn, both formerly Nouveau Designs, to open the 2nd D-LUX Window Covering Showroom in Reno.
The foundation of this partnership began with Cameron and Cathi selling and installing window coverings together in the early 90s as Direct Window Coverings in Lake Tahoe. Cameron continued to focus on the Tahoe / Truckee market after Cathi moved to Reno in the late 90s where she established herself as Nouveau Designs, the go-to for custom fabrication of drapery, top treatments, pillows and cushions along with shutters, shades and blinds.
Cameron & Cathi’s reputation for quality design, sales, installation and post-sale service grew year after year. They consistently are referred to as, ‘easy to work with.’ Kaitlyn joined Cathi’s team at Nouveau Designs in 2008, initially measuring, fabricating and installing every kind of hard and soft treatment from working drapes, custom roman shades, cornice boxes, headboards and bed-sets to shades, shutters and blinds. In 2011 she became a certified Hunter Douglas designer and narrowed her focus to sales and project management of hard treatments, motorization projects, and soft treatment.
The beauty of this trio is they all have extensive experience in every element of a window covering design and installation. With the expansion of the Reno D-LUX Showroom, Nouveau Designs was absorbed into the brand to offer a streamlined approach for a growing clientele.
D-LUX Window Coverings is proud to offer Hunter Douglas - the industry's largest and highest quality selection of sheers, shades, honeycombs, blinds and shutters. Clients can see them all at our Hunter Douglas Gallery Showrooms, with full-size displays that let them see, touch and compare products and features first-hand. By far the greatest benefit of visiting our showrooms is the ability to test over 30 different displays featuring the latest window coverings available. And, with our vast array of options (corded, cordless, motorized, etc.), consumers can try various operation systems to determine what will work best for their specific application.
The Reno Showroom offers a beautiful Drapery Showroom with many life-size top treatment and drapery displays. Also offered is an extensive selection of sample books, several lines of fabric collections and high quality hardware options to explore all drapery and upholstery needs. Once individuals have a better idea of what they want, Cameron, Cathi or Kaitlyn come to the home, measure windows, and price out custom projects. Our turn around time is typically two-to-three weeks for most products.
- Cameron Baker, Owner D-Lux Window Covering
- Kaitlyn Agajanian, Partner D-LUX Window Coverings
- Cathi Bales, Partner D-LUX Window Coverings